| NAICS: 541613 - Marketing Consulting Services |
Competition: YES |
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Small Business Set-Aside: Full
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Small Business Program: SB |
| Contract Vehicle: BPA (FAR Part 8 or 13) |
Contract Type: Time and Materials |
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Contract Status: Recompetition
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Incumbent:
Yes& Federal, LLC
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| Contract Number: 70FA6020A00000002 |
Anticipated Award Quarter: Q4 FY2025 |
| Estimated Solicitation Release: 2025-01-15 |
Contract Complete: 2030-09-30 |
| Requirements Title: National Flood Insurance Program (NFIP) Customer Communications |
| Description: The Department of Homeland Security (DHS), Federal Emergency Management Agency (FEMA) manages the National Flood Insurance Program (NFIP) and a range of related programs designed to reduce future losses to homes, businesses, schools, public buildings, and critical facilities from floods, earthquakes, tornadoes, and other natural disasters. The NFIP requires communication services to support FEMA’s goals of increasing flood risk awareness, driving flood insurance sales, increasing current policyholders understanding of their policy, and driving mitigation behavior.
The NFIP requires a Contractor that can provide a full-service of integrated communications for the Customer Services Division (CSD) of the NFIP to include Marketing and Engagement, Outreach and Partnerships and Customer Care. The Contractor shall provide all personnel, facilities, equipment, materials, supplies, services, and otherwise do all things necessary to achieve the objectives contained in the Statement of Objectives (SOO). The Contractor shall bring expertise in decision and behavioral sciences to help shape, develop, and deliver the communications strategy, and provide inputs to products and services of the NFIP. The Contractor shall be able to recommend and use all available current and future outreach formats such as digital, broadcast, print, mobile, out of home (OOH), direct mail and others as needed by the Government. The Contractor is responsible for providing expertise in all aspects of communications, marketing, advertising, outreach and other related fields. As the industry successfully uses new products and services, the Contractor will continue to assess their capabilities to determine if they can be incorporated in the communication strategy. The Contractor shall conduct ongoing research of current customer communication trends to make recommended updates to the strategy. The Contractor shall implement strategic and tactical adjustments as needed and required by the Government.
The NFIP communications services shall supplement Federal, state, tribal, territorial, and local government, and private sector implementation of Federal statutes and regulations supporting the sale and servicing of Federal flood insurance. FEMA requires varied customer communications to improve citizens’ and communities’ understanding of the NFIP, the benefits of flood insurance, and to stimulate interest in and prompt consumer decision-making leading to the purchase and retention of sufficient amounts of flood insurance coverage. The Federal Insurance Directorate (FID) owned websites increase awareness of flood risk and encourage homeowners, renters, condominium owners, and business owners to purchase federally backed flood insurance. |
| Estimated Dollar Range:
$50,000,000.00 to $100,000,000.00
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Place of Performance: Washington, DC
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| POC Name: Matthew Brensy |
Alternate POC Name: Robert Patten |
| POC Phone: (202) 212-1366 |
Alternate POC Phone: (202) 212-1477 |
| POC Email: [email protected] |
Alternate POC Email: [email protected] |
